Launch of Hairstylists For The Future by L'Oréal

The initiative that is committed to a more sustainable professional hairdressing industry

L'ORÉAL PROFESSIONAL PRODUCTS PRESENTS 

HAIRSTYLISTS FOR THE FUTURE

>A sustainability program with local partners and international alliances that proposes initiatives based on three pillars: reduction in the use of water, waste recycling and clean alternatives to energy consumption in hairdressing salons in Spain.

>It has 3,000 affiliated salons from 23 countries and the goal is to reach 10,000 in 2023.

>It is committed to recycling cut hair and turning it into mulch for regenerative agriculture (biodegradable nets) for cleaning oils, hydrocarbons and heavy metals in ports, rivers and seas.

Wednesday, May 31, 2023. L'Oréal Professional Products launches Hairstylists For The Future. With this program, the aim is to promote the professional hairdressing sector towards global sustainability and reduce the environmental impact of each salon, favoring a transition towards more sustainable alternatives in the development of its activity.

The initiative is based on three pillars: the reduction in the use of water, the recycling of waste and clean alternatives in energy consumption. It currently has 3,000 affiliated salons in 23 countries and the goal is to reach 10,000 in 2023. For the launch in Spain, collaborations have been carried out with local partners and international alliances thanks to which, it is intended to turn each salon into an actor of sustainable development.

The challenge for hair salons is to join this program and be committed to creating a more sustainable space. To do this, they will be informed and updated on the options and benefits of implementing new water and energy saving technologies or participating in environmentally responsible programs.

In the words of Ainhoa ​​Aramburu, general director of L'Oréal Professional Products: "We have a duty to continue exercising sustainable leadership in the sector. With the launch of this program, we want to create a great community among our salons and make the industry of professional hairdressing, a more sustainable and planet-friendly industry".

ONE KILO OF HAIR CAN ABSORB OILS AND PETROLEUM UP TO 8 TIMES ITS VOLUME

It is estimated that 60% of the waste generated by a salon is made up of cut hair. L'Oréal Professional Products has had the best partner for hair recycling at a local level, the Spanish start-up Clic Recycle. Its collection program is committed to the recovery of this organic matter, transforming it into:

>Mulches for regenerative agriculture. Made from 50% cut hair, their high nitrogen content makes them work as a natural fertilizer that makes it possible to dispense with chemical fertilizers. It is estimated that 3 kg of human hair contains 500g of nitrogen. In addition, they can fight pests, weeds, and provide enormous savings in irrigation water, since they prevent evaporation and maintain humidity.

>Biodegradable hair nets for cleaning oils, hydrocarbons and heavy metals in ports, rivers and seas. Until now, the material used to capture these materials has been polypropylene. Hair, in addition to being biodegradable, has proven to be more absorbent with materials such as cadmium, copper, zinc or lead. According to data from the start-up itself, a kilo of hair can absorb up to 8 liters of oils and petroleum.

Another initiative in terms of reducing waste, and specifically, the consumption of detergents, is the collaboration with Grupo Idris. Thanks to its Ecoidris device, an ozone water unit to be installed in washing machines allows clothes to be washed without using detergents or softeners, only with cold water and ozone, which is also a powerful natural disinfectant.

REDUCE THE WATER CONSUMPTION OF THE WASHBASIN BY 69%

To reduce the water footprint, L'Oréal Professional Products offers the stylist an unprecedented innovation:

WATER SAVER, a head developed by L'Oréal with the Swiss environmental technology start-up Gjosa, whose water fragmentation technology saves up to 69% of the water used in each wash. This new technology only uses two and a half liters of water per minute, when the standard is 8 liters. Plus, it creates droplets that are 10 times smaller for better absorption and faster rinsing.

Additionally, locally, we have started a collaboration with Presto Ibérica, a national leader in technology for saving water, which, through a sensor called Presto Go System, allows the temperature of the water to be adjusted, and in this way to make more use of it. intelligent and efficient hot water. Avoid losing between 6 and 25 liters in the waiting time until the hot water reaches the tap.

ALMOST 50% OF THE ENERGY PRODUCED IN SPAIN IS 100% RENEWABLE

To reduce the salon's energy footprint, L'Oréal Professional Products has created partnerships with local renewable energy providers.

In the words of Juan Ordoñez, director of sustainability of L'Oréal Professional Products: "Our efforts are focused on being able to offer salons 100% renewable energy. In this sense, it should be noted that of the energy produced in our country, almost half of it is 100% renewable and that makes us the first European country to produce this energy".

To facilitate the consumption of green energy, an advantageous agreement has been reached for hairdressing salons with Gesternova. This Spanish company is focused on achieving an ecological transition that minimizes the effects of global warming.

ONE MORE STEP IN THE COMMITMENT TO SUSTAINABILITY

Sustainability is an opportunity for the evolution of the professional hairdressing industry. More and more Spanish consumers are sensitive to business proposals that are involved with their community and seek solutions that are respectful of our environment. With simple gestures, the aim is to involve not only the hairdresser in a more sustainable management of his salon, but also the clients, who can see an added value in the service.

L'Oréal Professional Products leads innovation in sustainability in the sector. From the Burgos Factory - a benchmark center for social and environmental impact - options for recyclable packaging, refillable products and ecofriendly formulas have been launched to the industry. With Hairstylists For The Future, the division goes a step further and expands its commitment to initiatives that go to the core of the environment with great impact, not only in each business but in the hairdressing industry.