World Clean-Up Day: Let's Plogg and Dance!

17/09/2021

Objective:

The problem is vast, with researchers reporting that our oceans contain over 5 trillions pieces of microplastic.

The effect on marine life is devastating -- fish, birds, sea turtles, and more wash up dead on our shores after consuming plastic.
Today is the day! I had the pleasure of joining in a great event with @GenevaBusinessSchool to bring them a day of eco-conscious exercises and activities. The objective of this event was to get more people involved in their community and increase awareness of the problem. 

Methods:

We started with plogging (jogging while picking up trash) from the school to the beach, we then cleaned up the beach and did all this while having a silent disco with music from @aura.bcn
Thanks to the Business School and its students, we are building responsible leaders of the sustainability movement. 

Helping future leaders face the pollution problem, opens up ideas about incorporating new sustainable transitions in their workforce.

As such, beach clean-ups serve several purposes:

- Collecting waste and removing it from the environment.
- Increasing public awareness, there are still many who remain unaware of the problem.

 
Every image and statistic shared on social media that makes its way into the mainstream press helps raise awareness! Creating a greater level of recognition while provoking more people to become mindful of how they dispose of their own trash!

https://gbsge.com/en/news/newsroom/newsroom/a-world-first-beach-clean-up-day/